From Industrial Design to Finished Assembly: The «Jespr Cockpit» Project by a Swiss Startup
Jespr AG, in collaboration with Primaform AG, is developing an innovative bike computer equipped with modern plastic components. With custom tooling concepts and precise manufacturing, the market launch process is optimized and the product is efficiently brought to market readiness.
How It All Began
At the Swiss Plastics trade fair, Jespr AG approached Primaform AG to present their project, the «Jespr Cockpit» – an innovative bike computer with all the must-haves for connected cycling. The idea and technical concept were already in place, but they needed a suitable implementation solution. Jespr presented the potential design for the plastic parts and entrusted the technical realization to Primaform AG.
The Development
With its experienced team, Primaform AG developed the components that fulfilled all functional requirements. The design of the outer casing was specified by the industrial designer. For production, Primaform designed and manufactured an injection molding tool with interchangeable inserts. The plastic parts were produced in cooperation with an external partner.
The Challenge
The biggest challenge in the design process was ensuring both stability and water resistance. The tight space constraints imposed by the display, PCB, and battery made the construction more difficult. Additionally, the snap-fit connection for the bike mount was redesigned. The final product now meets all requirements, allowing pre-sales to begin.
Everything from a Single Source
From a meeting at the Swiss Plastics trade fair, one of the most innovative products in the Swiss cycling market was developed in a short time. Primaform AG brought Jespr AG’s unique „Jespr Cockpit“ to life – from the development of the plastic components to the production and tooling concept to prototyping. Everything from a single source: The close collaboration led to a successful product launch and another milestone in Jespr’s history.
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The Partner
Jespr AG was founded in 2016 and is an innovative company specializing in the development and production of electronic devices for outdoor use. The company has established itself as a pioneer in merging technology with outdoor activities, especially with its innovative bike computers.