Laser Texturing Made in Switzerland – Fritschi Xenic 10

With the Xenic 10, Fritschi has introduced a new touring binding aimed at a demanding customer segment. The visual highlight: a unique laser texture developed in collaboration with Primaform AG.

The Fritschi Xenic 10 weighs just 280 grams per unit and features:

• modern design,
• easy step-in via a wide front pedal and rotating rear pins,
• simple switching between ski and walk modes with automatic brake locking,
• a defined safety release system with a release lever to ensure timely release of the boot in case of frontal impact – making it a true Fritschi from A to Z that perfectly complements the existing binding range.

To visually support the high-tech plastic components, a laser texture was selected. Primaform AG guided the process from concept to finished surface.

The Idea

Innovative designers are well aware of the possibilities offered by laser processing. With Primaform, a Swiss partner with deep expertise in laser texturing was on hand. Short communication paths and a straightforward approach convinced Fritschi to integrate this visual enhancement into their latest product.

Design Proposals

Thanks to Primaform’s extensive library of standard textures, initial ideas and renderings were quickly generated. After reviewing several concepts, it was decided – in close consultation with the designer – to develop a completely new structure that would align with the design language of the binding.

The Final Texture

The designer’s proposal was implemented based on a technical drawing. In addition to digital renderings, physical metal samples were created. These sample plates provided a first impression of the texture and enabled an initial evaluation of the visual effect.

The Critical Point

The maximum texture depth is limited by the demoldability of the injection mold. However, these theoretical values depend on factors such as wall thickness, type of plastic, texture angle, shrinkage behavior, and orientation of the structure. With Primaform’s test mold, the optimal demolding depth was validated. As a bonus, this also allowed an early assessment of the texture’s final appearance.

Texture Alignment

Aligning the texture on each individual part is a meticulous process. The optical effect and alignment are reviewed for every component and adjusted accordingly. While the result appears effortless, it requires hours of precise work, involving multiple stakeholders to ensure that the overall design feels cohesive and well-balanced.

Applying the Laser Texture

The fully digital pre-process allows seamless integration into manufacturing. During programming, collision checks are run to ensure safe operation. The laser then precisely applies the defined texture onto the high-precision mold insert.

The Service Philosophy

Do you also have products that need to stand out on the market with an optical finish? We are happy to support you from the first steps to the finished laser structure. Contact us and find out more about optical finishing.